• Main navigation bar at top of each page - Drop-down menus for all product categories, general website and customer service information, help topics and quick access to cart, checkout and search.
  • Footer - more customer service and company links at every page bottom.
  • Embedded links in individual pages - links about related products or topics
  • Sitemap - a complete list of all categories and products


  • Search links - Located at the top of every page and in the page footer. Clicking or tapping it will bring you to a search box on a new page. 
  • Search box - present at the top of the right column on select pages only.

Home page
The home page is mostly a summary of the site and a way to announce special offers and display product categories and specific products. 

This site is arranged by categories (or departments) that group similar products in one group. These categories are listed in the series of buttons on the left of most pages that will direct you to the corresponding category when clicked. Once on the category page, you will see all of the products displayed. There may also be sub-categories(evident by links at the top of the products that include similar specialized products from within the category on a new page).

Category (Collection) Page
Here you will see each product in the category displayed with a the product title, product image, pricing information, sale price information if applicable, and a customer reviiew summary image (stars). When you hover over any part this group, the image will fade and two new icons will appear - and "ADD TO CART" button and an "eye" icon. Clicking ADD TO CART will automatically add one of that product to your shopping cart and take you to the shopping cart page. Clicking (or hovering over) the eye icon will transfrom it to a "QUICK VIEW" icon which when clicked will pop-up a brief description of the product and give you another opportunity to add to cart .

Clicking on the image or the title of each product group will bring you to the product display page.

There is also a "breadcrumb" navigation link set at the top and bottom of every page.

Product Display Page
This is the main display page for the individual product. Here you will see the product name, a larger image and many other features that provide more information about the product. Some of the features will only be visible or active if there is content available for that feature (multiple images to view).

  • Product images - The image displayed on the page as you first see it best represents the product. For some products we offer multiple images that give more perspective on the products or highlight certain features. If there are multiple images available, small thumbnail images will appear at the bottom of the image. Clicking on the image will cause that thumbnail image to appear in the main display. Zoom and enlarging image - For some products there will be the option of zooming in on the image by clicking it. If you would like to see the whole image enlarged, simply click on the image.
  • Video - If there is video content for this product it will be available here,
  • Price information - Here you will see the current price that will appear in the shopping basket if you purchase the product. If there is a discount from either the MSRP or our own price, you will see that comparison and the calculated savings.
  • Free shipping - Many of our items have free shipping offered and shipping costs have already been included in the displayed price.
  • Product attributes - Here you can chose/add-on product options or choose attributes of the product (colors, sizes) if available. The new price will automatically be reflected in the product price above.
  • Qty and Add to Cart - Here is where you can choose the quantity of the product and add it to you shopping basket by clicking the Add to Cart button. A drop-down panel will appear at the top of the page to confirm that the item has been added to the cart. You can view your cart at any time by clicking to tapping the "Cart" link at the top of each page.. You will be able to return to the product page via the Continue Shopping button on the lower right.
  • Information section - This area holds most of the information we have on the product. Headings appear only if there is relevant information on the topic of the tab.
  • Description - The basic information about the product
  • Features - Other information specific to the product
  • Docs - any available documentation associated with the product
  • Specs - Technical specifications, dimensions, product code, etc.
  • Reviews - Any customer reviews will be posted here. You can also create and submit you own product review in this space. Reviews are published at our discretion.